Raising awareness and an argument for credibility in a niche insurance market
DXC Technology is the world’s leading independent, end-to-end IT services company, serving nearly 6,000 private and public sector clients from a diverse array of industries across 70 countries.
They asked us to support them in empowering and supporting digital transformation of the London Insurance Market. Our brief was to develop a narrative and video campaign strategy to communicate the work DXC technology do to support modernisation and transformation of the London Insurance market whilst simultaneously promoting the work DXC do today, much of it behind the scenes and out of the spotlight.
DXC has been using Bareska to help position our work in the London Market and Specialty Insurance arenas since late 2017.
Since our campaign began, we have seen our profile grow. Bareska has created an incredible array of digital media pieces for us and ensure they not only reach their target, but we get actionable insight from the audience and responses.
The pieces created featuring our own staff have been so well received that we have also now included our clients too. We’ve recently come back from a visit to our offshore operations, where the Bareska team created and delivered a unique piece for us, depicting the quality and breadth of work achieved by our offshore teams and allowing us to showcase to our wider client base.
The whole Bareska team are a pleasure to work with and guide us every step of the way. We have seen our expectations grow and grow now that thanks to Bareska, we really understand the art of the possible.
Head of Digital Minds Insurance