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Raising awareness and an argument for credibility in a niche insurance market

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Our brief

DXC Technology is the world’s leading independent, end-to-end IT services company, serving nearly 6,000 private and public sector clients from a diverse array of industries across 70 countries.

They asked us to support them in empowering and supporting digital transformation of the London Insurance Market. Our brief was to develop a narrative and video campaign strategy to communicate the work DXC technology do to support modernisation and transformation of the London Insurance market whilst simultaneously promoting the work DXC do today, much of it behind the scenes and out of the spotlight.

What we did

We developed a brand narrative of ‘change through talent’ and created a detailed video strategy to promote modernisation through the people of the London Insurance Market. We planned a year of Micro DXC Moments published to a carefully targeted niche audience of London Insurance professionals.

Content was a mixed media array of animation, filmed events, branded studio panel programmes, event documentaries and event coverage with a strong and consistent brand and narrative. Videos were published as Micro Moments on multiple online channels. .

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What DXC said

DXC has been using Bareska to help position our work in the London Market and Specialty Insurance arenas since late 2017.

Since our campaign began, we have seen our profile grow. Bareska has created an incredible array of digital media pieces for us and ensure they not only reach their target, but we get actionable insight from the audience and responses.

The pieces created featuring our own staff have been so well received that we have also now included our clients too. We’ve recently come back from a visit to our offshore operations, where the Bareska team created and delivered a unique piece for us, depicting the quality and breadth of work achieved by our offshore teams and allowing us to showcase to our wider client base.

The whole Bareska team are a pleasure to work with and guide us every step of the way. We have seen our expectations grow and grow now that thanks to Bareska, we really understand the art of the possible.

Caroline Bedford

Head of Digital Minds Insurance

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Campaign duration6 months
Targeted audience50,000
Videos produced18
Total viewsTBD

The videos were also used in company presentations, pitches and client meetings where demonstrable successes were experienced.