Helping high street beauty leader build a pipeline of talent.
No7 Beauty Company (No7BC), a new collection of beauty brands within Boots (the British health and beauty retailer and pharmacy chain) embarked on an internal transformation project – the first under their new brand. Their key challenge was driving staff engagement and retention amid significant changes such as new technology systems and a changed business structure.
Steering In-House Evolution For A Global Beauty Retailer With Strategic Video Storytelling
Client
Challenge
The No7 Beauty Company needed support in delivering a successful LinkedIn and social campaign to attract new scientific talent to work at the Nottingham HQ.
What did Bareska do
Bareska devised a campaign called The People Behind Our Science – which strongly aligned to a previous strand within the business the supported internal transformation. We delivered a campaign plan, approach and style for videography.
Deliverables included
Solution storytelling approach and narrative framework. Pre-pitch social campaign and content. Solution visuals and explainers. Brand and opportunity hero film. World-class animated PowerPoint presentation. Staging and audio-visual facilitation, building posters and advertising. Post pitch materials production, executive summary. Post pitch social campaign. The campaign encouraged and used staff User Generated Content to show a real-life picture of what it’s like to work at Boots and No7.
The deliverables included a strategic approach and the production and delivery of 5 videos to be positioned and targeted online.
Results
An increase in higher quality applications and more qualified talent moving through to interviewed. This sped up the recruitment process, saved time and money and created a larger pipeline of qualified people into the business.
Brand Content Strategy
Steering in-house evolution for a global beauty retailer with strategic video storytelling
Client
Challenge
The No7 Beauty Company needed support in delivering a successful LinkedIn and social campaign to attract new scientific talent to work at the Nottingham HQ.
What did Bareska do
Bareska devised a campaign called The People Behind Our Science – which strongly aligned to a previous strand within the business the supported internal transformation. We delivered a campaign plan, approach and style for videography
Deliverables included
Solution storytelling approach and narrative framework. Pre-pitch social campaign and content. Solution visuals and explainers. Brand and opportunity hero film. World-class animated PowerPoint presentation. Staging and audio-visual facilitation, building posters and advertising. Post pitch materials production, executive summary. Post pitch social campaign. The campaign encouraged and used staff User Generated Content to show a real-life picture of what it’s like to work at Boots and No7.
Results
An increase in higher quality applications and more qualified talent moving through to interviewed. This sped up the recruitment process, saved time and money and created a larger pipeline of qualified people into the business.
Bareska delivered a high level of output – we really appreciated every cut that came through was extremely high quality and they incorporated our brand values from the beginning. They took our feedback onboard with every edit so it didn’t require multiple repeats and when they pushed back on our feedback, it was really valid and we appreciated the expert eye.