A Bareska case study for: Helping DXC Technology win the London insurance market’s digital transformation for Blueprint 2 contract.
Bareska for DXC Technology – 2019/21
Advocacy
Bareska were an intrinsic part of the team that helped bring to life, an incredibly complex and varied solution offering to a very senior set of industry leaders.
The Bareska team worked closely with my program team to understand, develop, and then deliver, a media solution that transformed the offer to senior market leaders into a memorable event that laid the foundations for the Blueprint 2 market transformation, that is now being delivered.
The Bareska team ensured that at all stages of the process, the media solution properly reflected the aspirations of the project and bid teams but also aligned with what market leaders were expecting to see. A truly great joint effort and huge credit to the Bareska team for helping get the deal over the line.
Richard White
Head of Sales, London Markets, DXC Technology 2019-2022
Requirement Overview
- DXC and global partners, needed a compelling and strategic approach to presenting a complex and varied solution and offer to the Lloyd’s and the London insurance market steering groups.
- The client’s approach needed to bring to life the offering to provoke an emotional response and progress the deal to closure and initiation.
- The client and partners sought to win the opportunity to build the most advanced insurance placing and processing platform in the market’s 335-year history.
Our approach
1. Embed consulting team into DXC London market bids team – analyse and absorb solution and benefits.
2. Build a solution storytelling approach and narrative framework. Devise and plan a strategic approach to delivering bid communication and keynote presentation.
3. Create bid solution explainer, presentation visuals and content. Devise staging approach and a round of post-pitch communications.
4. Support presenter training and live pitch delivery.
1. Onboarding to solution and benefits
Being an invested advocate in the solution
✔ Lean team to sit with bids team in War Room environment.
✔ Absorption and immersion into documentation and technical solution.
✔ Customer or prospect analysis.
✔Market and customer pain points – problem and solution analysis.
✔Initiation of strategic planning – distilling the solution to its core communicable essence.
2. Storytelling and strategic approach
Creative design and planning
✔ Devised the strategic approach for delivering a pitch and deal communication.
✔ Devised and secured the physical delivery of the pitch; location, format, duration, key speakers.
✔ Created a solution narrative framework and presentation script and structure.
✔ Distilled solution to core messages – benefits, features, values, customer win themes creation.
3. Presentation and delivery
A dynamic and captivating presentation of a complex solution
✔ Visuals, graphics and staging design.
✔ Executive summary writing and production.
✔ Hero video production.
✔ Demonstration animations and infographics.
✔ Creation of interactive screen content, software demonstrations and information points.
✔ Production of animated PowerPoint presentation.
4. Training and advisory
Facilitation and delivery of the presentation.
✔ Client presenter performance coaching.
✔Presenter team rehearsals.
✔ AV staging & installation.
✔Showfile stage management and delivery.
✔Event management and hosting.
✔Advisory for post pitch narrative framework delivery.
