A Bareska case study for: Staff and customer engagement for adoption and training of new digital services in a 330-year-old global insurance market.
Bareska for Velonetic 2023/24
Requirement Overview
The client needed to engage over 400 customer businesses to drive adoption of new digital services and ways of working. This needed to happen in partnership with Lloyd’s of London and other trade bodies.
The client needed to address a lack of internal staff engagement, high attrition rates and struggling talent attraction.
The client needed to train staff and customers how to use the new digital tools and processes and provide valuable aligned communication to the industry.
Bareska were asked to help deliver a model that allowed the business to reconnect with its staff and customers on a once in a generation industry transformation journey.
Both staff and customers around the globe would need to recognise the business case for change, learn new ways of working and have brand loyalty to a new name in a historic market.
Read the business press release here:
https://www.velonetic.co.uk/news/launch-news-item
Our approach
1. Creation and launch of a new business brand and identity to carry the adoption programme.
2. Design and installation of a staff and customer digital Innovation & Learning Centre in the heart of the iconic Lloyd’s building in London.
3. Creation of an online university and materials to serve as a hub for staff and customer training and communication on new services and ways of working.
1. A new business brand
Creating the new leader of insurance transformation
✔ Staff, customer and industry consultation.
✔ Advisory, brand roadmap and strategic brand planning. Business marketing function design.
✔ Key messages, business and employee value proposition writing.
✔ Branded content creation – video, animation, design, website, sales enablement.
✔ Launch to London market and global industry
2. Innovation and Learning centre.
A physical space for learning and engagement
✔ Staff, customer and industry consultation. Site feasibility study.
✔ Space and utilisation design. Technical solution and interactive content system design.
✔ Architect and main contractor appointment – to installation, fit out and handover.
✔ Customer and visitor learning experience design.
✔ Creation of interactive screen content, software demonstrations and information points.
3. Online University.
A digital twin for engagement, communication and learning.
✔ Creation of an online twin of the physical space and solution architecture.
✔ Assessment, recommendations and creation of an L&D platform.
✔ Customisation and configuration of learning material. Key message and narrative writing.
✔ Learning materials creation – video, animation, documents and downloads.
Links to Samples
For live examples please click on the links below.
Consultancy & planning
- Staff and market consultation. Employee change value proposition.
- Market analysis – competitor landscape, brief & requirement analysis
- Developing the visual identity, value proposition and business mission statement
- Developing a roadmap for how the identity will roll-out to market
- Creating and delivering strategic approaches to leadership for staff marketing team growth and go to market strategies.
- Setting the plan and concept for a new innovative workspace in the Lloyd’s building – providing the business with a place to welcome the market, respect the tradition of face to face interaction and providing the customers an opportunity to touch and feel the new tools – a place to learn, discuss, ask, challenge and collaborate with the company rolling out change.
Design & Delivery
- Creating the visual brand and identity assets (videos, content, merchandise, artefacts)
- Creating and delivering company wide brand assets and market training materials.
- Writing and delivering staff brand training – initiating a new workforce culture.
- Building the website and integration of a Lloyd’s Blueprint site into the Velonetic domain and system architecture – creating a single portal for information to the market.
- Delivering brand launch to market and global rollout
- Selecting and onboarding main architect and workspace design agency.
- Overseeing mission and goals remain in view throughout installation with main contractor CBRE.
- Solution design & installation of touch screen systems and AV display installation.
- Interactive content design, creation and roll-out.
- Overseeing site handover with contractor and landlord for successful delivery.