Helping a beauty retailer attract and recruit global talent with content strategy and production
In a bid to bolster their brand image and attract new talent, No7 Beauty Company (No7BC), a fresh ensemble of beauty brands within the renowned health retailer Boots embarked on their pioneering recruitment campaign, which Bareska supported with making videos.
A potent blend of user-generated content and professional filming
Client
Challenge
As a new brand entity launched in 2021, our primary challenge at No7BC was to foster understanding and awareness about the people behind their brand. Our goal was to showcase the vibrant culture and the dedicated, innovative talent that drives the brand forward.
What did Bareska do
Bareska offered a comprehensive suite of services, including a series of videos that unveiled the talented individuals behind No7BC’s cutting-edge skincare line. The campaign featured brand heroes performing various roles from skin research to packaging, expressing their passion for their work and the products they create.
Value provided
The campaign was tailored to evoke curiosity and inspiration, urging audiences to explore further about working at No7BC. It also aimed to provide insights into the breadth and depth of the products offered by No7BC, thus enhancing brand awareness. Through this campaign, we managed to make the audience feel more connected and informed about the No7BC brand, driving them to explore recruitment opportunities on the No.7 Beauty Company website.
Outcome
The recruitment campaign was a resounding success, with our content strategy and production playing a pivotal role in aiding No7BC to draw in potential candidates. The campaign continues to serve as a powerful tool on their recruitment landing pages.
“The People Behind The Science” video campaign featured brand heroes Dr. Yegor Doush (Cell Culture Manager), Amy Nguyen (Formulation Technologist), Amy Keenan (Clinical Trials Technologist), Katie Nicholson (Packaging Technologist), and Cecilia Quintana (Regulatory Affairs Market Manager).
A potent blend of user-generated content and professional filming
Client
Challenge
As a new brand entity launched in 2021, our primary challenge at No7BC was to foster understanding and awareness about the people behind their brand. Our goal was to showcase the vibrant culture and the dedicated, innovative talent that drives the brand forward.
What did Bareska do
Bareska offered a comprehensive suite of services, including a series of videos that unveiled the talented individuals behind No7BC’s cutting-edge skincare line. The campaign featured brand heroes performing various roles from skin research to packaging, expressing their passion for their work and the products they create.
Value provided
The campaign was tailored to evoke curiosity and inspiration, urging audiences to explore further about working at No7BC. It also aimed to provide insights into the breadth and depth of the products offered by No7BC, thus enhancing brand awareness. Through this campaign, we managed to make the audience feel more connected and informed about the No7BC brand, driving them to explore recruitment opportunities on the No.7 Beauty Company website.
Results
The recruitment campaign was a resounding success, with our content strategy and production playing a pivotal role in aiding No7BC to draw in potential candidates. The campaign continues to serve as a powerful tool on their recruitment landing pages.
“The People Behind The Science” video campaign featured brand heroes Dr. Yegor Doush (Cell Culture Manager), Amy Nguyen (Formulation Technologist), Amy Keenan (Clinical Trials Technologist), Katie Nicholson (Packaging Technologist), and Cecilia Quintana (Regulatory Affairs Market Manager).
Bareska delivered a high level of output – we really appreciated every cut that came through was extremely high quality and they incorporated our brand values from the beginning. They took our feedback onboard with every edit so it didn’t require multiple repeats and when they pushed back on our feedback, it was really valid and we appreciated the expert eye.